MARKET INSIGHTS 28/02/2026
Insights overview > article name
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There is no more common question I currently get asked than what is the market like at the moment and it’s never been more difficult to give a simple answer. With so many different pockets of the supercar market now, which all appear to be performing quite differently, the one thing that’s clear is that it’s a very mixed picture.
What is clear is that increased new car supply means the new and nearly new car market has become rather saturated and eradicated many of the crazy premiums we were previously seeing on regular production cars, which feels like an overdue return to normality where the majority of brand-new luxury and performance cars depreciate from their list price. That’s not to say there aren’t plenty of new cars which are still selling for sizeable premiums — you only have to look at the 992 GT3 RS or even the Urus Performante to see that certain pockets remain incredibly strong.
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There is no more common question I currently get asked than what is the market like at the moment and it’s never been more difficult to give a simple answer. With so many different pockets of the supercar market now, which all appear to be performing quite differently, the one thing that’s clear is that it’s a very mixed picture.
What is clear is that increased new car supply means the new and nearly new car market has become rather saturated and eradicated many of the crazy premiums we were previously seeing on regular production cars, which feels like an overdue return to normality where the majority of brand-new luxury and performance cars depreciate from their list price. That’s not to say there aren’t plenty of new cars which are still selling for sizeable premiums — you only have to look at the 992 GT3 RS or even the Urus Performante to see that certain pockets remain incredibly strong.
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Aston Martin
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Bugatti
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Land Rover
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